We invest in strong digital business cases and help release their full potential. Either through joint ventures with brand owners or by executing the business cases through our own portfolio companies – eventually with 3rd party investors.

We favor sustainability, efficiency and convenience, where the use of technology and new business models can improve the customer experience, generate more conversions and distance competition. 

We follow the principle of scaling solutions and propositions after the phases of proof-of-concept and proof-of-business in smaller test markets. Starting with us, we are the partner that also helps identify – and negotiate with – other investors during all need stages of a growing company.